Established in 2018, Lumin is a branding and design studio based in Melbourne. We partner with businesses across sectors – from start-ups to global organisations and on projects big and small.
Our approach is rooted in simplicity. We find your brand truth and use that to create designs that cut through the clutter. We make honest work that challenges the ordinary to leave a lasting impression.
Our close-knit team is skilled in a range of creative disciplines, giving you great design that creates an impact.
Brand strategy
Brand identity
Logo design
Naming
Brand guidelines
Visual storytelling
Campaign creative
Advertising design
Event branding
Retail activations
Seasonal rollouts
OOH & large format
Web design
Web development
Paid ads
Motion graphics
Email marketing
Social media assets
Brochures and flyers
Signage and wayfinding
Annual reports
Packaging design
Stationery
Press ads
All our work is done in partnership, with the aim to build strong, lasting relationships over time – whether that’s with our clients, or with each other.
We have fun working on serious things. Because enjoying what we do leads to openness, trust and the best creative output.
Meticulous precision. Beautiful craft. Design that lingers in the mind. We thrive on being thorough and responsive.
To challenge the status quo, we need to keep moving. That’s why we’re always learning and finding new ways to do things.
As Founder and Creative Director of Lumin, Eric approaches each project with focus, collaboration and intent. He works closely with clients throughout the process, guiding strategy and design to ensure work is both intelligent and impactful.
He leads the studio’s creative output and remains directly involved in every project, ensuring there’s always a consistent connection between thinking and execution.
Eric’s philosophy is grounded in long-term thinking. Rather than chasing trends, he favours thoughtful, enduring design – driven by the belief that the best work is built to last.
With over a decade of experience across branding, print, and digital, Josh translates complex briefs into clear, effective design. He brings a refined eye and strategic mindset to every project he touches.
At Lumin, he leads creative execution with precision and care, delivering work that is both resonant and effective.
Maria keeps the engine running at Lumin. She oversees finances, administration and the essential behind-the-scenes operations that enable the creative team to focus on their work.
With a sharp eye for process and a calm, can-do attitude, Maria brings structure, clarity, and reliability to the studio’s daily rhythm.
