Established in 2018, Lumin is a design and branding agency based in Melbourne. We partner with businesses across sectors – from start-ups to global organisations and on projects big and small.
Our approach is rooted in simplicity. We find your brand truth and use that to create designs that cut through the clutter. We make honest work that challenges the ordinary to leave a lasting impression.
Our close-knit team is skilled in a range of creative disciplines, giving you great design that creates an impact.
Brand strategy
Brand identity
Logo design
Naming
Brand guidelines
Visual storytelling
Campaign creative
Advertising design
Event branding
Retail activations
Seasonal rollouts
OOH & large format
Web design
Web development
Paid ads
Motion graphics
Email marketing
Social media assets
Brochures and flyers
Signage and wayfinding
Annual reports
Packaging design
Stationery
Press ads
All our work is done in partnership, with the aim to build strong, lasting relationships over time – whether that’s with our clients, or with each other.
We have fun working on serious things. Because enjoying what we do leads to openness, trust and the best creative output.
Meticulous precision. Beautiful craft. Design that lingers in the mind. We thrive on being thorough and responsive.
To challenge the status quo, we need to keep moving. That’s why we’re always learning and finding new ways to do things.
Eric is the Founder and Creative Director of Lumin, a design agency built on clarity, craft, and care. With a background in branding and a deep love for the creative process, Eric brings both strategic thinking and meticulous attention to detail to every project — from high-level brand direction down to the way files are named.
He’s obsessive about quality and takes great pride in delivering exceptional client service. At Lumin, Eric takes a hands-on approach, personally overseeing the creative work while also serving as the main point of contact. As both the creator and owner, he ensures every detail is executed with care and intention.
Eric’s approach is grounded in long-term thinking. Rather than chasing trends, he focuses on doing meaningful work, enjoying the process, and building brands that stand the test of time.
Joshua brings a refined eye and strategic mindset to every project he touches. With over a decade of experience across branding, print, and digital, he’s known for turning complex briefs into clean, impactful design. At Lumin, he leads creative execution with thoughtfulness, precision, and a focus on delivering design that resonates and performs.
Maria keeps the engine running at Lumin. She manages finances, admin, and the many behind-the-scenes details that allow the creative team to stay focused. With a sharp eye for process and a calm, can-do attitude, Maria brings structure, clarity, and reliability to every part of the studio’s day-to-day.
