Established in 2018, Lumin is a branding and design studio based in Melbourne. We partner with businesses across sectors – from start-ups to global organisations and on projects big and small.
Our approach is rooted in simplicity. We find your brand truth and use that to create designs that cut through the clutter. We make honest work that challenges the ordinary to leave a lasting impression.
Our close-knit team is skilled in a range of creative disciplines, giving you great design that creates an impact.
Brand strategy
Brand identity
Logo design
Naming
Brand guidelines
Visual storytelling
Campaign creative
Advertising design
Event branding
Retail activations
Seasonal rollouts
OOH & large format
Web design
Web development
Paid ads
Motion graphics
Email marketing
Social media assets
Brochures and flyers
Signage and wayfinding
Annual reports
Packaging design
Stationery
Press ads
All our work is done in partnership, with the aim to build strong, lasting relationships over time – whether that’s with our clients, or with each other.
Certainty builds trust. We value clear, open and responsive communication just as much as the creative work itself, providing assurance every step of the way.
Meticulous precision. Beautiful craft. Design that lingers in the mind. No detail is ever too small, because the details define the whole.
The simple things done right – being on time, responding clearly, and following through. These fundamentals create the reliability and consistency that allow great work to happen.
As Founder and Creative Director of Lumin, Eric brings focus and intent to every project, shaping strategy and design to deliver work that’s both intelligent and impactful. He remains hands-on across the studio’s output, ensuring ideas and execution stay seamlessly connected.
For Eric, great service goes beyond design. He cares deeply about cultivating strong client relationships and delivering an optimal exprience – believing it matters just as much as the work itself.
With over a decade of experience across branding, print, and digital, Josh translates complex briefs into clear, effective design. He brings a refined eye and strategic mindset to every project he touches.
At Lumin, he leads creative execution with precision and care, delivering work that is both resonant and effective.
Maria keeps the engine running at Lumin. She oversees finances, administration and the essential behind-the-scenes operations that enable the creative team to focus on their work.
With a sharp eye for process and a calm, can-do attitude, Maria brings structure, clarity, and reliability to the studio’s daily rhythm.
