Accor oversees a diverse portfolio of hotels, spanning over 110 countries and involving dozens of brands – each with its own identity, tone and target audience. The challenge was to deliver campaign creative that respected these differences while maintaining consistency and clarity across the group. We worked closely within each brand’s guidelines to ensure visuals and messaging felt genuine and relevant. By balancing each brand’s identity with a cohesive overarching vision, we delivered designs that worked both individually and as part of Accor’s larger brand family.
