Sydney Airport is Australia’s busiest. The team needed a high volume of campaign assets – including wayfinding and seasonal creative – that could be rolled out quickly and consistently across its fast-paced environment. We immediately familiarised ourselves with the brand, working within established guidelines while considering the transient nature of airport audiences. With travellers on the move, we focused on bold, clear visuals that are easy to absorb at a glance – delivering impact and function at the same time.
